Services
ED&A provides custom full-service market research. We are able to conduct custom research from field-through-tab to full service analysis and detailed report. We can provide study results in a PowerPoint ready for you to present or provide professional staff to deliver the presentation.
Data Collection Methods:
Analysis Methods
We use SPSS for the simple stuff. But we also have a variety of specialty software programs that permit us to address more esoteric issues. And we have the experience and expertise to know how to use them. A few of the packages we are currently using include:
SPSS;
Lisrel;
Glimmix;
Hierarchical Bayes Regression and HB Choice (SSI);
SYSTAT Logit;
SYSTAT;
PC-MDS;
PACKAGE;
Online
Phone
In Person
Mail
Types of Studies
Business to Business & Consumer
Domestic & Global
Positioning
Customer Satisfaction
Brand Loyalty
Strategic Studies (Segmentation, Brand Architecture and Equity)
Competitive Intelligence
Market Structure,
Motivational Studies
Product Concept Testing and Optimization
Branding Studies
Brand Loyalty Assessment
Price Elasticity Testing
Product Testing
Advertising Research and Testing
Product Placement & Testing
Package Design Testing
Data Base Mining
Industry Experience
Dental
Medical
Pharmaceutical
Consumer Packaged Goods
Publishing
Sporting Goods
Government
Hi Tech
Food & Beverage
Computer Aided Personal Interviews (CAPI)
Programmed onto a disk or CD, complex questionnaires can be shipped to central location sites, directly to the respondent, or loaded onto a laptop and taken to a conference. Regardless of the delivery method, we can help you get it there. We use a variety of software application including Sawtooth Software, Inc. products. These products are extremely flexible, permitting all possible question formats, and inclusion of graphic or video content. Currently, we offer programming for:
Ci3 survey questionnaire programming
Adaptive Perceptual Mapping (APM)
Adaptive Conjoint Analysis (ACA)
Choice Based Conjoint (CBC)
Method Paired Comparison/MaxDiff (MPC)
Web Based Interviewing
With "one button" access, internet respondents can quickly and conveniently complete complex surveys. We offer programming, web hosting, site monitoring, and daily reporting. We offer:
CiWeb survey questionnaire programming
Web ACA (adaptive conjoint)
Web CBC (choice based conjoint)
Web MPC (method paired comparison)
In addition to CAPI and Web based approaches, we can provide traditional full profile and maximum difference conjoint in either venue, as well as in "paper-and-pencil" mode.
